Pepper Money has been named Best Non-Bank and Best Industry Marketing Campaign of the Year at the prestigious Australian Mortgage Awards 2021.Pepper Money was recognised amongst Australia’s non-banks for their relentless focus on offering options for underserved segments of the market, exceptional customer and broker service, and great digital experiences that make life easier.
Pepper Money’s CEO, Mario Rehayem said, “We are delighted to be recognised again as Australia’s best non-bank lender by the Australian Mortgage Awards. Although we’ve grown and evolved our product offering over the last 21 years, Pepper Money’s underlying mission remains the same: to help people succeed by challenging the way loans are designed, distributed and offered across Australia and New Zealand.”
In the face of extreme disruption this year, Pepper Money was successful at their mission according to Mr Rehayem: “The past 18 months has highlighted the spirit of non-bank lending – of finding new, non-traditional ways to help everyday people succeed. Across the past 18 months, we leaned on our solid distribution network relationships, commitment to our core values and willingness to adapt and develop new tools to make life easier for brokers and customers now and in the future.”
As the leading non-bank, Pepper Money received tribute for two-plus decades of data and market-leading tech to support distribution partners and speedy approval timeframes. In addition, Pepper Money was also recognised as an active advocate for furthering broker education with commercial education programs, wellbeing sessions, and industry masterclasses for brokers to put them in better positions to succeed and help more customers. Mr Rehayem added, “Pepper takes an active role in the non-bank lending sector, using our position in the market and voice to advocate for mortgage brokers and represent not only our interests, but also those of our non-bank peers.”
Pepper Money’s ‘Real Life’ campaign was also recognised as Best Industry Marketing Campaign 2021, for being highly successful in achieving brand awareness, reach, and lead targets. Inspired by customer insights into how real-life events impact Australians and their ability to get finance, Pepper Money’s multichannel integrated campaign normalises the idea of non-conforming lending. After pivoting creative and channels to the new reality of 2020-21, it achieved outstanding results – including 40% growth in brand awareness, 2.37 million completed video views, and significant home loan and personal loan enquiry growth.
Commenting on the award-winning marketing campaign Pepper Money’s Head of Marketing, Sarah Pikardt, said, “We are thrilled to be recognised in this highly competitive category. To be up against major competitors like the traditional banks with big budgets and won, is a true reflection of our team’s creativity and passion for the Pepper Money brand.”
“Ultimately, our campaign was created to show Australians they have options – that they don’t need to give up on their dreams. The challenges Australians face are just a moment in time, and don’t define who they are as a person. Because at Pepper Money, we see people for who they are, not for what their situation is. The Real-Life campaign has helped brokers have positive conversations with more clients – and positioned Pepper Money as the home of loan options,” she said.
Spanning multiple media channels including radio, out of home, social media, podcasts, trade media, digital banners, paid search, sport sponsorships, industry events and connected TV, this was the biggest campaign in Pepper’s 21-year history.
Mr Rehayem concluded, “We’ve got a lot to celebrate this year, along with these two big wins – including our 21st birthday, our return to the ASX in May 2021, and our Philippine office (PSO Manila) joining the Circle of Excellence at the prestigious Asia CEO Awards 2021. It’s all so we can offer an award-winning non-bank option to help dreams become real life.”
“I want to congratulate and thank everyone including our team, our valued partners, brokers and shareholders for playing a part to help us achieve this outstanding result. We look forward to championing the spirit of non-bank lending by continuing to find new ways to service our brokers and customers – whatever may come our way in the months and years ahead.”
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