Pepper joins forces with St Kilda Football Club

Posted: 27-11-2015

St Kilda Football Club has spiced up its corporate partnerships by announcing financial services provider Pepper Group Limited (‘Pepper’) as its new principal partner.

As one of Australia’s leading non-bank lenders, with a growing global presence, Pepper offers a range of consumer finance products and services, including home and car loans, and complements St Kilda Football Club’s existing line-up of exciting brand partners. Pepper’s relationship with ‘The Saints’ is in place for the next three years.

St Kilda Football Club CEO, Matt Finnis, welcomed Pepper Group to The Saints: “There is so much positivity surrounding our club and having an international business like Pepper join us and commit to being part of the journey we are taking is fantastic.”

Pepper is seeking to boost awareness of its brand in key AFL states nationally and in particular, Victoria. The loyal St Kilda fan base represents the type of customers Pepper typically works with to help them get ahead in life, whatever their circumstances.

As part of the partnership announcement, Pepper will also unveil its new consumer facing brand ‘Pepper Money’, which will be introduced over the course of 2016.

Commenting on the new brand, Pepper’s Group CEO, Mike Culhane said: “Following an extensive, and ongoing, period of acquisition, growth, and an ever expanding suite of lending products, Pepper is embarking on a comprehensive rebranding exercise to better explain what products we offer to consumers.”

“To be named principal sponsor of St Kilda is a defining moment in Pepper’s story, bringing our brand to a wider audience of sporting fans in Victoria and across Australia, as well as expanding on our existing sporting relationships with the Western Sydney Wanderers and as naming rights sponsor of Pepper Stadium.” Pepper Group CEO Mike Culhane

Pepper is the only financial services brand to be associated with St Kilda and shares the principal partnership role with Dare Iced Coffee.


For more information, please contact DEC PR on behalf of Pepper Group:
Joanne McIntosh or Sarah Bullen
02 8014 5036 | pepper@decpr.com.au