With the vast majority of consumers using Google to search for local businesses, having the right elements on your website is a must for any brokerage looking to stay competitive. Here's a look at five key elements that make your website more usable for potential customers, helping to generate more leads and sales.
1. Responsive design
According to Google, 94 per cent of US consumers with smartphones use them to search for local businesses. That's why delivering a mobile-friendly experience using responsive design is more important than ever. A responsive website works by detecting what type of device is being used, then configures the most optimal layout for the screen. Responsive design provides users with a seamless browsing experience across any device, making it easier for them to engage with your website.
2. Search engine optimisation (SEO)
The content on your site can have a big impact on how easy it is for customers to find you with Google search. That's why it's important to choose the right keywords (including long-tail keywords) for your website. When creating content for a local site, be sure to incorporate words that reflect your geographic location and particular niche. You can use Google’s Keyword Planner to narrow down relevant keywords for your site's content, titles, headings and descriptions. And remember, maintaining a regularly updated blog is an excellent SEO tool.
3. Google My Business
Google My Business is a free, all-in-one directory service provided by Google that can help get your local business in front of more eyes. This easy-to-use ‘Yellow Pages of the internet’ can help you connect directly with customers by providing driving directions to your business (in maps), hours of operation (in search) and a clickable phone number for mobile devices. You'll want to fill your Google My Business profile with as much content as possible, including your opening hours, web address, photos and reviews.
4. Social proof
When it comes to selling products or services, increasing buyer confidence is key. That's where customer testimonials and reviews can help. With 90 per cent of consumers saying that online reviews influence their purchasing decisions, be sure to highlight positive testimonials on your website and social media channels. Note: Google My Business also offers rating and review functionality, making it easy for users to endorse your business to other customers.
5. Call to action
And last but not least, every business website needs to provide a clear call to action (CTA) to potential customers. For example, do you want visitors to call or email your business for more information? Do you have a free ebook or information packet you would like them to download? By asking users to perform an action, you greatly increase the chances of them doing so.
At Pepper Money, we always strive to be flexible and supportive when it comes to helping people find a loan that fits their needs. For more information contact your Pepper Money BDM today.