How Bloomberg’s DNA has been cemented into its build.

An exemplar of architectural boundary-pushing and sustainable development, the Bloomberg London building is a stunning achievement on many levels.

The building uses 73% less water and 35% less energy than a typical office building of its size and independent sustainability ratings agency BRE Global awarded it a BREEAM score of 98.5%, the highest design-stage score ever achieved by a major office development. It's a building that has literally absorbed the old to deliver the new.

Housing the restored remains of the third century Roman Temple of Mithras in its basement and the cleft between its two built parts has resurrected the historical route of Saxon Watling Street, now the Bloomberg Arcade, flanked by a number of thoroughly contemporary eateries. Its high tech innovations include state of the art terminals, secreted ‘voice lift’ microphones in the auditorium and meeting rooms that isolate and amplify speakers’ voices so people can be heard, the oak floorboards are fixed to magnetic plates so they can be lifted to access services below. Big ‘gills’ serve to draw in natural air, with flaps that open and close automatically, so the building can breathe, while softening traffic noise from outside. As Royal Institute of British Architects president, Ben Derbyshire, observed, the architects “have not just raised the bar for office design and city planning, but smashed the ceiling”.

But the biggest lesson it holds is available for any property development project to learn from: Build to your company’s culture and purpose to help drive its progress. Make that the guiding principle for the logic of your design at every turn and interrogate every last decision for whether or not it delivers. That will ensure you have a concept and result that supports your business, your people and your goals. Take a look inside Bloomberg’s to see what we mean.

The Bloomberg build may be out of the reach of almost every business in terms of scale and cost, but the good news is that many of the principles described are completely accessible to any project, for example:

Design smart ways to promote your employees’ engagement and productivity. What spaces do they need for what types of activities? Be savvy about how you deliver to that. For example, the cabinet that can be pulled out from under the desk to double as a quick seat, so private desks become shared easily, as required. Or seating people close to a small but highly functional, quick breakout table that makes on the fly collaborations inevitable.

Define and design your brand DNA into your space.
Use on-brand design gestures to provide visual inspiration and constant cues about what matters – for Bloomberg, cooperation and collaboration - to ensure that logic literally surrounds your people. Use spaces to communicate ideas, like innovation through mechanisms such as regularly updated media boards. Express the positivity of your culture and character throughout your environment.

The quality of the design and space – and the thinking behind it - will percolate through the people and activities to help drive success in your business. The Bloomberg building is a great example of what our Property 4.0 Research Report: Building for the Fourth Industrial Revolution, has identified as the new paradigm – sustainability that is both human and environmental. If you want to know exactly what these 4.0 buildings are designing to deliver, get your copy of the report now.

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Fourth Revolution

Building for the Fourth Industrial Revolution

Pepper Property’s 4.0 Research Series.

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